Mainline Plumbing
Built for emergency searches first. Hit page 1 for "emergency plumber Red Deer" in 6 weeks without ads.
What they came to us with.
Mainline had no website at all when they called. Leads came in through a Facebook business page and word of mouth, and they were tired of watching newer competitors out-rank them on searches like 'emergency plumber Red Deer' that they should have been winning hands down. The owner was running quotes out of his phone's photo roll.
The decisions we made.
And why.
Mobile-first by default
Customers don't visit a trade site to admire it. They visit on a phone, looking for a phone number, in a hurry. Every layout decision started with the smallest screen first.
Speed as a feature
Hosted on Vercel's edge network. Hand-tuned bundle size. Sub-2-second first paint on cellular. A site that loads slow is a site customers abandon.
Local SEO baked in
Schema markup, Google Business profile, sitemap, OG cards, and location-specific landing pages. The site doesn't just look good, it shows up first when customers Google.
Owned, not rented
Domain in their name. Code in a repo they control. Hosting in their account if they want it. No platform lock-in, no monthly hostage situations.
In the box.
What happened next.
Site went from nothing to ranking page one for three target queries inside four months. A photo-upload quote form cut diagnostic truck rolls roughly in half. The owner now answers quotes from the admin dashboard in the evening instead of digging through text-message screenshots. Same-day response on weekdays is the norm, not the exception.
Want a write-up like this for your business?
Twenty minutes on the phone is all it takes to find out if we’re the right team. If we’re not, we’ll say so.
We don't get tire kickers anymore. The people who fill out the form already know what they want, and they're ready to book.
* Sample case study. Real client testimonials and photos go up as projects ship.