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Practical writing on websites, SEO, and getting more calls, for the businesses that don’t have time to read a marketing blog.
Reviews are the highest-leverage marketing asset a trades business can build. Here's the exact playbook: when to ask, what to say, how to make it stupid easy, and what to do when a bad one lands.
A real step-by-step for setting up Google Business Profile for a trades business in Alberta. Categories, verification, service areas, photos, and the small mistakes that cost you ranking.
A real visitor lands on your trades website with a problem and 10 seconds of patience. Here are the five most common things that send them straight to a competitor instead.
Customers who fill out a contact form expect a fast response. Email loses, text wins. Here's why a trades business should never get a form submission as a regular email.
The honest math: how many extra jobs does a properly built trades website need to land before it's paid for itself? The answer is less than you'd think, and the compounding after that is where the real return lives.
Most web agencies sell you a monthly retainer. We don't. Here's why, and why posting that out loud changes how we have to operate.
HVAC has a different customer journey than other trades. Emergency searches, weather-driven demand, hyper-local competition. Here's what an HVAC website specifically needs to do to capture the right calls.
Paid ads put your trades business on a treadmill. Stop paying, stop ringing. Here's what compounds instead: Google Business Profile, reviews, and the kind of local SEO that pays you back for years.
Wix vs hiring a pro for your trades website. The honest math on what each costs, where DIY works, and where it quietly bleeds money for years.
What actually works when you're starting a handyman business in Alberta. Pricing, registration, finding your first customers, and the small things that out-compete 80% of the field.
